Conjoint Analysis, Choice Modelling and Pricing Research
Research can help us understand how people are likely to make choices about products or services in the real world, so that those products and services are launched or relaunched with an optimal mix of features and price.
Perhaps there is already a pretty clear idea of what the product or service will be like and the task is simply to tweak elements and optimise design. Maybe the task is more specific - what's the best way to 'bundle' a product or service, which elements are crucial to success and which are nice to have? Perhaps there's a need to pinpoint the optimal price in all of this?
Whatever the task, we will find a choice based research solution to fit, from simple conjoint exercises to more complex choice models. The outputs may be directional, or specific, depending on the brief.
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