Bespoke techniques designed
At MevCorp we're well versed in all of the 'traditional' quantitative and qualitative research methodologies - lots of experience designing and implementing online, CATI, face-to-face, and mailout surveys as well as qualitative focus groups and face-to-face depth interviews.
But approaches need to be progressive: online focus groups or discussion boards and video conferenced depth interviews are often both a practical and effective solution. And online surveys must be mobile friendly these days - that's a given.
Diagnosing the right methodology is crucial, as is sample design and fieldwork management. All of these things are approached thoughtfully and with rigour.
Advanced analysis and strategic thinking are important elements of our approaches too...
It's not just how you collect the data, but what you do with it at the analysis stage. To get to the 'whys' behind the 'whats', to understand the dynamics behind the numbers, MevCorp uses a range of analytical techniques, from the basic (significance testing, correlations, correspondence analysis), to the more advanced (driver analysis, SEM, latent class analysis, econometric modeling and choice modeling for example). These approaches help turn data into actionable insights and strategies.
In qualitative work, the 'dots' are connected differently, of course - from primary analysis, to secondary analysis to a final strategic overview.