Bespoke techniques designed
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At MevCorp we're well versed in all of the 'traditional' quantitative research methodologies - lots of experience designing and implementing CATI, face-to-face, online and mailout surveys, as well as conducting qualitative interviews.
There are many new ways of collecting research information, such as via mobile phones and online discussion forums, and we have experience with these too. They just might fit the brief. Diagnosing the right methodology is crucial, as is sample design and fieldwork management. All of these things are approached thoughtfully and with rigour. |
Analytics are crucial too…
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It's not just how you collect the data, but what you do with it at the analysis stage. To get to the 'whys' behind the 'whats', to understand the dynamics behind the numbers, MevCorp uses a range of analytical techniques, from the basic (significance testing, correlations, correspondence analysis), to the more advanced (driver analysis, SEM, cluster analysis, econometric modeling and choice modeling for example). These approaches help turn data into actionable insights.
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Qualitative work… |
While we specialise in quantitative research approaches at MevCorp, we do provide qualitative work including focus groups, face-to-face or telephone depth interviews and online discussion forums.
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