I worked with Mary-Ellen on a national survey of attitudes to secondary education, prepared for an ABC TV documentary series. She helped us design and implement the project, demonstrating a very high level of knowledge and insight, plus a keen awareness of our journalistic requirements as the end user. She combined this with solid advice on making survey design and reliability of the highest order. As a TV production, as opposed to pure market reseach, being able to relay on the voracity of the data was invaluable |
We’ve worked with Mary-Ellen on two consumer research projects recently and both have been incredibly useful and packed with business-building insights. Mary Ellen is a pleasure to work with – calm, methodical and always focussed on the client’s objectives. She also met our demanding deadlines with no fuss and offers great value for money. I would happily recommend Mevcorp to any of our clients. |
Mary-Ellen led the market research for both customer segmentation analysis and brand development for our new eCommerce site. Combining qualitative and quantitative research, she produced key insights that were relevant and valuable to our business. Drawing on her deep consumer research expertise and experience, Mary-Ellen was able to work quickly and creatively to adapt the program to meet our needs and budget. The quality of her insights and recommendations was excellent. |
Mary-Ellen has been instrumental in uncovering insights about our brand and paving the way for critical thinking to engage new segments, discuss ambitious strategies and review tactical pathways for achieving our goals. Working with Mary-Ellen is an enjoyable, seamless and engaging experience. She brings to each project and conversation, a bright and thoughtful enthusiasm, and an enquiring mind, which challenges the status quo to deliver more meaningful insights, and an eagerness to always be an engaged partner and part of our team. |
“Mary-Ellen has worked with the TV1 and SF business for the past few years - personable and detailed in approach. I wholeheartedly recommend Mev - the determination to understand objectives and a methodical approach to deliver accurate results that helped our business reposition in the increasingly competitive TV landscape.” |
“We engaged MevCorp on a tight deadline to deliver a research project and answer critical questions about a market opportunity we were eager to pursue. Mary-Ellen worked closely with us to scope the project, design the questionnaire, gather the data, analyse and interpret the results, and present a concise and intelligent narrative. The project ran smoothly from start to finish and came in on budget. We will be using MevCorp for all our future market research needs and unreservedly recommend them.” |
“Working closely with Mary-Ellen Vincent, throughout the product development phase, I found her to be an attentive and insightful research consultant. The findings which were presented to us at the close of the project were integral to our decision-making process. Not only did she offer us objective results which highlighted key strengths and weaknesses for our product, but she was also able to add value to the experience with her depth of knowledge in the consumer research space. This included commentary on wider food industry trends, which other professionals with lesser experience would not have been able to provide. The product mentioned above is now in market and becoming a fast success. I would highly recommend MeVCorp’s services to other professionals in the marketing space and beyond.” |