A Macro Perspective
|
There's a lot of talk these days about the proliferation of information and how we're bombarded with too many incoming messages to absorb fully. It can be hard in this environment to see the big picture. How does the broader 'macro' context impact a business or policy decision? Who's got time to give this due thought?
While the macro context - the changing social, economic, political, technological and environmental fabric - is complex rather than simple stuff, getting a perspective on it all need not be. There are some key national indicators, particularly social and economic ones, that really enrich research findings - insights just make more sense and have greater actionability in this context. We keep a keen eye on these macro indicators at MevCorp as well as the more 'micro' brand and policy implications. Return to questions |